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Go behind the scenes on Kendall and Kylie Jenner’s MMVA promo shoot!


Much Creative Director Randall Graham takes us behind the scenes on Kendall and Kylie Jenner’s MMVA promo shoot.

I killed Kylie Jenner.


Well, not exactly. The knife was real but the blood was a classic movie formula consisting primarily of corn syrup, chocolate syrup and red food dye. It’s completely edible. Even a little delicious if that’s your thing. And while drinking litres of this stage blood could eventually kill you with diabetes, I can assure you that at the time of this posting Kylie is very much alive.

The concept of this year’s MMVA Co-Host spot was simple. The sisters are in competition, preparing each other for the MMVAs by training to “Save Your Screams”. Each tries to elicit a scream from the other with a cliché horror movie situation. But both girls are ready. Ready for the loudest outdoor show on earth.

No problem right?

Well not exactly. First, next time you check into a hotel, try brining in multiple chainsaws. Next, bring in a tray of fake but incredibly realistic looking rats. And finally bring in a carpet “large enough that Dexter could wrap a body in.” See how far you get.

Fortunately for us, the Four Seasons strives to be supremely accommodating. And it doesn’t hurt that the Kardashians happen to love this particular location. Still, I think the entire hotel staff would describe the general load in of props as equal parts flabbergasting and disturbing.

Next, we had four hours with the girls to shoot this promo, all the press photography, and an interview for our affiliates. This is the most time we’ve ever had with a co-host of the MMVAs. In the past we’ve had 2 hours with LMFAO, 90 minutes with Miley Cyrus, an hour with Psy and just 30 minutes with Selena Gomez.

This should be a cake walk. Right?

Well not exactly. For a spot like this, we would usually shoot over the course of 8-12 hours. Sometimes things go wrong, lighting isn’t right, the camera doesn’t cooperate, or what you had in your head when you wrote the spot just isn’t possible once you get a look at the location.

To do these spots we start the day before. We shoot an exact mockup of the entire spot using stand-ins. We find out the exact height of our talent and then light and stage accordingly so on the day of the shoot we know exactly what we are doing. As it turns out, Kendall is just one quarter of an inch taller than me.

So, the night before we spent 15 hours straight recreating this exact spot and if you saw them side by side they are almost identical. Perfect, right?

Well not exactly.

I look a lot more disturbing then Kendall Jenner.

You can follow our Much Creative Director Randall Graham on both Instagram and Twitter @randallchannel

Written by Much Creative
Produces by and stand in for Kylie Jenner Mark Myers
DOP and edit by Kaan Akalin
Photography by Todd Fraser

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