There are a lot of music videos nominated every year at the MMVAs, so to help you familiarize yourself with some of this year’s nominees, we’ve written some important study notes! Here is what you need to know about this year’s nominees for Pop Video of the Year.
Down With Webster – One in a Million
About the song/video: Down With Webster would never do a regular performance video, that’s just not their style. Instead, their video for One in a Million is a dynamic and eye-catching clip that utilizes giant screens as backdrops and Tron-like outfits to help elevate this to a truly great video for a truly great song.
Fun fact: This is an obvious fact for avid viewers of MUCH, but One in a Million was actually the theme song for this year’s MUCH VJ Search!
Hedley – Kiss You Inside Out
About the song/video: Hedley’s Kiss You Inside Out topped the MuchMusic Countdown back in October and for a good reason – its colourful and romantic love story combined with Hedley’s always energetic performance is always a sure winner.
Fun fact: There’s a French version of this song where lead singer Jacob Hoggard and artist Andée-Anne Leclerc.
Kardinal Offishall f. Karl Wolf – Turn it Up
About the song/video: When in need of a party or escape from work, fear not for Kardinall Offishall and Karl Wolf will show up, just as they did in this video for their collaboration, Turn it Up.
Fun fact: Turn it Up is off of the rapper’s 2012 album, Allow Me to Re-Introduce Myself, a collaborative album between Kardinal and producer Nottz, who has also worked with Snoop Dogg, Kanye West and Notorious B.I.G.
Marianas Trench – Desperate Measures
About the song/video: Combining references to a number of famous movies, Desperate Measures is part of a narrative that is the band’s latest album, Ever After.
Fun fact: For this video, the band enlisted the help of fans by asking them to create and submit dolls of either their favourite member or the entire band. The guys didn’t think they’d receive that many submissions, but actually ended up with hundreds, maybe even thousands, of dolls.
Shawn Desman – Too Young To Care
About the song/video: Dance routines in underground parking lots have never looked so good. Too Young To Care is the follow-up single to tracks Nobody Does It Like You and Dum Da Dum.
Fun fact: This clip was originally a part of Desman’s film Alive, but was clipped out and used for a music video instead.