There are a lot of music videos nominated every year at the MMVAs, so to help you familiarize yourself with some of this year’s nominees, we’ve written some important study notes! Here is what you need to know about this year’s nominees for International Video of the Year By A Canadian:
Avril Lavigne – Here’s To Never Growing Up
About the song/video: An ode to youth, Here’s to Never Growing Up celebrates nostalgia and keeping things vibrant and young. This is clearly reflected in the music video where the singer plays at a high school prom and even does a throwback to her Complicated days in an outfit that mimicked the one she wore in her first music video back in 2003. This song was also co-written by fiance and Nickelback frontman Chad Kroeger.
Fun fact: Lavigne originally had another concept for the video, but was persuaded by the director who came up with an alternative theme: prom. Just prom. With nothing more to it, Lavigne ran with the idea and admitted that it was “way more fun than I anticipated.”
Carly Rae Jepsen – This Kiss
About the video: The ’90s-inspired video is a more “mature” step for Jepsen. Wanting to portray a more grown up look, the singer is clad in leather, chains and a corset as she meets and falls for a boy at a party. The two chase and dodge each other throughout the night until they both end up dipping in a pool and sharing that coveted first kiss.
Fun fact: Following the success of Call Me Maybe, the song that originally attracted the attention of Justin Bieber, This Kiss was released as a second single and when the video was released, Bieber was still on the Jepsen bandwagon, tweeting: “new video from @carlyraejepsen for #ThisKiss – song is a smash” – what a supportive friend!
Justin Bieber f. Big Sean – As Long As You Love Me
About the song/video: A dramatic tale of overcoming obstacles in the name of love, the cinematic video follows Justin Bieber as he defies an overprotective father for the love of his life. This video features actor Michael Madsen as the father.
Fun fact: In one part of the song, Bieber references Destiny’s Child, singing, “You could be my Destiny’s Child,” which throws a sly nod at collaborator Darkchild, who has produced tracks for the girl group back in the day.
Tegan and Sara – Closer
About the song/video: Labelled as a “party track” by Sara Quin, Closer gets up close and personal with listeners as the song zeroes in on that moment when you fall for a person. The video is just as intimate, but in a light-hearted and fun way, showing a bunch of people at a party while twins Tegan and Sara sing karaoke.
Fun fact: Tegan and Sara were probably the oldest people in the video, or so they joke in the behind-the-scenes video. “Sara and I, as the oldest people acting in this video, they’re going to let us go,” Tegan says, at the end of the day of shooting. Sara adds, “It’s some sort of senior’s clause.”
Walk Off the Earth – Red Hands
About the song/video: Walk Off the Earth is one creative band, as we’ve seen in their many viral videos on YouTube. As the band says, on the production of their Red Hands video, “The video was filmed out of sequence in one shot, and then rearranged to make this cool visual puzzle effect.”
Fun fact: Not only was the video shot completely out of sequence, but director Ellis Bahl also shot the video playing the song at various speeds and sometimes adding extra choruses for the band to sing.