There are a lot of music videos nominated every year at the MMVAs, so to help you familiarize yourself with some of this year’s nominees, we’ve written some important study notes! Here is what you need to know about this year’s nominees for Hip Hop Video of the Year.
Drake – Started From the Bottom
About the song/video: A humourous music video that follows the rise of Drake, Started From the Bottom shows the rapper as he goes from being promoted at a Shoppers Drug Mart to partying with friends at a mansion far away. Based on a true story (kind of).
Fun fact: The billboard we see in the video is still up in Toronto today and is one of the main billboards people see when they drive in and out of the city.
k-os – Nyce 2 Know Ya
About the song/video: Similarly, k-os’ video for Nyce 2 Know Ya also follows the rapper as he toughs it out in a rough neighbourhood and eventually reaches stardom, performing at a big show and throwing a rockin’ hotel afterparty.
Fun fact: ’90s hip hop act Rascalz, who you may remember by their hit single Northern Touch, make an appearance in this video.
Mad Child f. Matt Brevner & Dutch Robinson – Jitters
About the song/video: Jitters plays out like and old school gangster film where Mad Child and Matt Brevner reign supreme in their gangster world.
Fun fact: Mad Child is also a part of Swollen Members, a rap group who made it big in the early 2000s on MuchMusic with videos like Fuel Injected.
Classified f. David Myles – Inner Ninja
About the song/video: An inspirational song about anti-bullying, Inner Ninja shows kids bringing out their inner karate kid and learning how to stick up for themselves.
Fun fact: If you think the song title is weird, then you’re not alone. In a JunoTV exclusive, Classified said, “We sat for three days in a row saying, ‘Is this weird? Should we be calling this song Inner Ninja?’”
SonReal & Rich Kidd – Hometown
About the song/video: Rappers SonReal and Rich Kidd team up on this collaborative effort where they celebrate their respective hometowns, Vancouver and Toronto.
Fun fact: This collaboration started out as an EP, but the two produced so much music that it became a full-length album.