It looks like you haven't changed your password in a while. For your security, please change it now.

Submit Back

Edit Profile

Update Profile

Find out how we choose nominees for the MMVAs

Nominations

One of the biggest days each year in music is undoubtedly when the nominees for the MMVAs are announced. This year, Drake and Hedley scored an incredible six noms a piece, with SonReal close behind with five nominations.

But who decides which artists should get a nomination and in which category? We talked to Music Supervisor Gregg Stewart to get the low down on MMVA nominations.

How early do you begin deciding on nominees?

It’s a year-long process. The videos eligible for this year come from May of 2013 through May of 2014. But we start narrowing down about three months out (from the MMVAs).

What factors go into choosing nominees?

Pretty simple in that we are looking for the best visually stunning music videos to go with the hit songs.

How many people are involved in the decision making?

There are nine people that make up the music committee and everything is done democratically.

What is the most difficult category to decide on?

Post production.

Favourite MMVA memory?

Each year has its own special story, really. The 25 year document, an internal package that lists every performance, nomination and award ever won, showcases how deep we are involved in music. This place may have adjusted and adapted over the years, but the core DNA of what Much is directly relates to music.

Meanwhile on Much.com

  • Proof That Tyler, The Creator Is The Biggest Pharrell Stan Of All Time

    There is nothing greater than meeting your idol—except collaborating with them. Just ask Tyler, The Creator. In a Facebook essay he posted yesterday, the rapper celebrated the 10th anniversary of Pharrell’s debut solo album, In My Mind. He discussed how, at 15, the album shaped the musician he is today and credits it as being the reason he started […]

  • Meet The People Behind Beyoncé’s ‘Lemonade’

    Beyoncé is among the artists leading this year’s MTV VMA nominations. Though it’s been a over three months since the singer dropped the album that stunned the world—impacting everyone from Michelle Obama to us at Much HQ–people are still talking about it. Bey is known for thriving on creative collaborations and in light of her recent […]

  • Stars Cover Beyoncé’s ‘Hold Up’ And Announce Summer Tour

    Hot off their WayHome performance this past weekend, Canadian five-piece Stars have shared the latest instalment in their 2016 cover series with Beyoncé’s “Hold Up” and have also announced a summer tour. The band chose to cover the Beyoncé track from her Emmy-nominated album, Lemonade, simply because they—like the rest of the world—love the song. “She’s the queen […]

  • Beyoncé, Adele And Drake Lead The 2016 MTV VMA Nominations

    The 2016 MTV VMAs are going down Sunday, August 28 in Madison Square Gardens in New York City, but what’s an award show without nominees? Just a show, probably. Thankfully, the nominees have now been announced, putting the ‘award’ in award show. Beyoncé’s Lemonade and its visual component swept this year’s nominations, earning nods for […]

  • Tegan And Sara Share Their Marriage Plans In ‘BWU’ Video

    Tegan and Sara have made a career out of writing about love and all its complications, and now the indie pop singers are taking on a new topic of the heart—marriage. Back in June, before the sisters released their eighth studio album, Love You to Death, they did a Facebook Q&A, where they spoke about the new […]