It looks like you haven't changed your password in a while. For your security, please change it now.

Submit Back

Edit Profile

Update Profile

Find out how we choose nominees for the MMVAs

Nominations

One of the biggest days each year in music is undoubtedly when the nominees for the MMVAs are announced. This year, Drake and Hedley scored an incredible six noms a piece, with SonReal close behind with five nominations.

But who decides which artists should get a nomination and in which category? We talked to Music Supervisor Gregg Stewart to get the low down on MMVA nominations.

How early do you begin deciding on nominees?

It’s a year-long process. The videos eligible for this year come from May of 2013 through May of 2014. But we start narrowing down about three months out (from the MMVAs).

What factors go into choosing nominees?

Pretty simple in that we are looking for the best visually stunning music videos to go with the hit songs.

How many people are involved in the decision making?

There are nine people that make up the music committee and everything is done democratically.

What is the most difficult category to decide on?

Post production.

Favourite MMVA memory?

Each year has its own special story, really. The 25 year document, an internal package that lists every performance, nomination and award ever won, showcases how deep we are involved in music. This place may have adjusted and adapted over the years, but the core DNA of what Much is directly relates to music.

Meanwhile on Much.com

  • Fifth Harmony Reveal 7/27 Tracklisting Featuring Missy Elliott

    Fifth Harmony have been busy heating up the charts with the sexy “Work From Home”, their first single from the group’s upcoming second studio album, 7/27. Contrary to the name, the new disc is set to drop on May 27, which is good news for Harmonizers who don’t want to wait until July to hear […]

  • 5 New Videos You Need To See This Week

    Start your weekend right with the best new videos of the week! Amidst the overflowing amount of Drake and VIEWS news flooding your feeds right now, check out our five non-Drizzy related picks below. Yuna ft. Usher, Crush Fall in love in slow motion with Malaysian singer Yuna’s latest ballad, “Crush.” Off her upcoming record […]

  • Everything That Happened During Last Night’s ‘VIEWS’ Release

    We don’t need to mention it really, but in case you (somehow) missed it, last night, Drake released the album we have all been waiting for, VIEWS. The album’s release through Apple Music was a spectacle, crowned with a studio interview scheduled right before the album was set to premiere. The Zane Lowe feature was […]

  • Anderon .Paak And Dr. Dre Show Off Their Great Chemistry In New Documentary

    In a new mini-documentary released by Beats by Dre (of course), hip-hop’s unique newcomer Anderson .Paak chronicles his rehearsals and adventures as he prepares himself for his first ever Coachella performance. When hip-hop legend Dr. Dre’s long awaited album Detox Compton was finally released last year, it had some pretty interesting features within it. Some […]

  • Zac Efron And Seth Rogen Get Artistic For Conan’s Latest Clueless Gamer Review

    Most college and university brochures are chock full of pictures featuring students happily immersed in giant textbooks, playing intramural sports, and smiling while hanging out in the library. Sure, all those things have probably happened at some point on every campus, but one thing that’s a guarantee is that all these students have spent more […]