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Find out how we choose nominees for the MMVAs

Nominations

One of the biggest days each year in music is undoubtedly when the nominees for the MMVAs are announced. This year, Drake and Hedley scored an incredible six noms a piece, with SonReal close behind with five nominations.

But who decides which artists should get a nomination and in which category? We talked to Music Supervisor Gregg Stewart to get the low down on MMVA nominations.

How early do you begin deciding on nominees?

It’s a year-long process. The videos eligible for this year come from May of 2013 through May of 2014. But we start narrowing down about three months out (from the MMVAs).

What factors go into choosing nominees?

Pretty simple in that we are looking for the best visually stunning music videos to go with the hit songs.

How many people are involved in the decision making?

There are nine people that make up the music committee and everything is done democratically.

What is the most difficult category to decide on?

Post production.

Favourite MMVA memory?

Each year has its own special story, really. The 25 year document, an internal package that lists every performance, nomination and award ever won, showcases how deep we are involved in music. This place may have adjusted and adapted over the years, but the core DNA of what Much is directly relates to music.