Demi Lovato has hit the ground running with her upcoming release Demi. The former Disney star and first performer confirmed for the 2013 MMVAs on Sunday, June 16, is continuing to prove that she’s the real deal with her latest emotional single Heart Attack, complete with a visually powerful music video.
Demi has taken fans behind the scenes on the making of her video for Heart Attack, explaining the concept of the video. A focal point of the video, the black paint on her hands represents “…the things that I can’t let go of,” says Demi. “It’s the left over pain and suffering from past relationships.”
Going for a sophisticated rocker chic look in the video, Demi explains her lack of movement, citing her first time in heels after breaking her ankle as cause for caution during the shooting. Unfortunately, Demi skips answering the BIG question – how did she not get paint in her eyes in the final scene?
Check out a behind the scenes look at Demi Lovtao’s Heart Attack and watch the full video below and don’t miss Demi when she makes her MMVA debut on Sunday, June 16.
Demi Lovato – Heart Attack