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Chloe Wilde gives us insider deets on her MMVA dress

Posted on June 15th, 2013


The dress. It’s the first thing people notice at award shows and what they talk about for days to come. There are two ladies that always blow me away with their style on the red carpet; Selena Gomez and Taylor Swift! Remember how Selena rocked a gold mini at last year’s MMVAs? With Taylor Swift being a presenter at this year’s, I cannot wait to see what look she pulls off.

All right, so I’m the new girl at MuchMusic, and let me tell you that finding a dress is not as easy as you’d think – there is a whole process. I’m going to give you an insider’s look on how the VJs go about finding the perfect red carpet look.

An appointment is booked with the stylist and you go into a room of gorgeous gowns, sequined minis and everything in between, try on as many dresses as possible and narrow it down to your favorite 5. Then a camera test is organized and you strut your stuff and do a twirl in the dress to see how it looks on camera (I didn’t know this but some fabrics and colors don’t pop on camera as much as others). The footage gets sent up to the big bosses and together the best dress gets picked! If no dresses stand out enough, you redo the entire process – it took me two tries before finding the perfect MMVA dress. I won’t give away too much but here’s a sneak peak of my dress: fun, flirty and fuchsia!

Watch the 2013 MMVAs Sunday at 9E/6P on Much in Canada and Fuse in the U.S. Don’t miss The MMVAs RED CARPET SPECIAL, which airs just before the big show at 8E/5P. Or you know, you can be here for the party on Queen Street. Regardless, see you soon!


Posted: Saturday, June 15th, 2013 at 8:41 pm by

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Categories: Backstage, Blog.