Why Are The “Most Buzzworthy Artist Or Group” Nominees Buzzworthy?
What does it mean to be nominated the Most Buzzworthy Artist of the year? It means your videos have millions of views, everyone’s liking your latest Insta pic and you’re probably making your rounds around late night television. It means you’ve reached the masses in your home and abroad, becoming a bonfide international sensation. Whether it’s a major comeback or a groundbreaking album or video, these artists have reached a level of global success that some celebs can only dream of. Check out this year’s nominees below.
MOST BUZZWORTHY CANADIAN
Right after her debut performance at Coachella last year, Cara graced the iHeartRadio MMVAs stage for the first time and now she’s coming back as a co-host with Joe Jonas. “Scars To Your Beautiful” from her debut album Know-It-All reached the top 10 on the Billboard Hot 100 this year and she’s maintained her top 10 status with her summer-ready collaboration with producer Zedd for “Stay.” Buzzworthy, if you ask us.
This year, Drake dropped More Life and picked up 13 awards at the Billboard Music Awards, breaking a record of the most wins in a single show. Drizzy’s kept busy this year on his Boy Meets World tour, making 35 stops all over Europe.
Straight up—Bieber’s making history. He became the first artist to knock himself out of the No.1 spot on the Billboard’s Hot 100 with another of his own tracks in consecutive weeks. His collab on Luis Fonsi and Daddy Yankee’s “Despacito,” where fans got to hear the artist’s sultry Spanish vocals, sat at the top of the charts. But a week before dropping “Despacito,” he was at No.1 with DJ Khaled (and Lil Wayne, Chance The Rapper and Migos’ Quavo) for “I’m The One.”
The “Mercy” singer is currently on tour promoting his second studio album Illuminate, which was the No. 1 album on the Billboards 200 chart a week after its release. In case you’re not keeping track, this is Mendes’ second album to reach No. 1 on the Billboard chart. Before kicking off the European leg of his world tour, Mendes dropped “There’s Nothing Holdin’ Me Back,” a track from his album’s deluxe edition, which immediately shot to No. 7 in the U.K. charts.
He paid respects to Queen Bey with his vocals in “6 INCH” on Lemonade, while his third studio album Starboy was certified platinum, and he debuted his new hair in his “Starboy” music video—which now has over 1 billion YouTube views. Needless to say, The Weeknd has had a good year.
— The Weeknd (@theweeknd) September 21, 2016
MOST BUZZWORTHY INTERNATIONAL ARTIST OR GROUP
After a year long hiatus, Ed Sheeran announced on the first day of 2017 that new music was on the way. Days later, he dropped the dancehall-inspired riddim “Shape of You” and “Castle on the Hill” which debuted at number one and two on the UK Singles Chart. But that’ s not all—it’s also been announced that Sheeran will be serenading Arya Stark on the seventh season of TV’s biggest show: Game Of Thrones.
Iggy Azalea has been busy these few months. She was a judge for X Factor: Australia, twerked her way through the streets of Hong Kong for her “Mo Bounce” music video—starting a viral dance challenge—in March and performed for the first time in Manila at The Palace Pool Club last month.
She’s also been keeping us on edge waiting for her new album, Digital Distortion. But to tide us over until then, she’s delivered her latest single “Switch.” The track features Brazilian singer, Anitta, and while we don’t have a video just yet, you can listen to the track here and see a sneak peek of the video on Azalea’s Insta.
Kendrick Lamar’s album DAMN was revolutionary to the say the very least. Each of his singles has appeared on the Billboard Hot 100, with “Humble” and “DNA” coming in at No. 1 and 4, respectively. The music video for “Humble” sparked social commentary and started a powerful discussion on the black female body.
Is it any surprise that one of the best selling musicians of all time pulled off the most-watched Super Bowl halftime show of all time, while jumping off the stadium’s roof? During her critically acclaimed performance she sang “Million Reasons,” one of the singles from her recent album Joanne. When she’s not performing as the first female solo headliner at Coachella, she’s feeding people boar hearts in American Horror Story, and by 2018, she’ll be making her feature film debut in the lead role of the musical, A Star Is Born.
Iggy Azalea isn’t the only artist keeping us waiting. Fans have been anticipating Lorde’s sophomore album since she announced the title Melodrama back in March. The album was co-produced with Jack Antonoff of Bleachers and even rap producer Frank Dukes, who’s worked with Drake, Future and Rihanna, lent a beat.
We’ll be expecting even more summer tunes from this album, which is due out June 16. For now, check her out on June’s cover of Elle magazine.