Your Guide To Attending The MMVAs


MMVA wristbands for our scream-worthy parking lot performances have been distributed! Still want to experience the biggest party of the summer? Follow @Much on Twitter and keep your eyes peeled for our “RT to win” messages. The final contest will take place on June 20th.

To attend the red carpet show on John Street, fans (14+) may begin lining up at the north-west corner of Richmond and John Street no earlier than 12pm on Sunday, June 21. Wristbands are not needed for the red carpet show. Our standing-room only bleachers are filled on a first-come, first-served basis by our production staff, and there are no “in and out” privileges (but we’ll have facilities onsite for our “well hydrated” fans.) Celeb arrivals will begin around 6pm and end around 8:15pm, and fans will be closer than ever to the action. Please try to avoid bringing large bags, as we want to fit as many screams as possible! If you have a wristband for the parking lot performances, we don’t recommend attending the red carpet, since we can’t guarantee your admission into the parking lot after 7pm.

Want to see the parking lot performances but didn’t score a wristband? Queen Street traffic will be closed to vehicles/streetcars and open to pedestrians only (all ages welcome) on the day of the show. The street audience will be filled on a first-come, first-served basis by our security and production staff. Fans may begin lining up at the north-west corner of Queen and John Street no earlier than 12pm on Sunday.

FYI: There is no stage on John Street this year. All presenters and performers will be appearing in the parking lot, ensuring fans get to experience the whole show from one location. We can assure you that the view from Queen Street is AMAZING.

Win tickets from

Meanwhile on

  • Everything We Learned From Britney Spears’ Carpool Karaoke

    Britney Spears’ ninth studio album Glory is still enjoying its first few hours of official release, but that doesn’t mean the superstar is slowing down the promo train. She’s set to perform “Make Me” this Sunday at the MTV VMAs with G-Eazy and now Spears is the latest singer to appear on Carpool Karaoke. Jumping […]

  • Cashmere Cat Collaborates With The Weeknd, Francis And The Lights On ‘Wild Love’

    Norwegian EDM producer Cashmere Cat shared his new song “Wild Love” featuring Toronto’s The Weeknd and California’s Francis and the Lights. The glitch-meets-dream pop track features a simple hiccup sound with a symphony of bass, while The Weeknd’s smooth vocals dance gracefully over the beat. “Wild Love” is the title track off Cashmere Cat’s forthcoming debut […]

  • Majid Jordan Cure Broken Hearts In ‘Small Talk’ Video

    Majid Jordan’s debut album may have came out over a year ago, but the Toronto duo show no signs of slowing down, as evidenced by the release of their sixth music video for the single “Small Talk.” While most of their past videos have centered on story lines starring singer Majid Al Maskati, the “Small Talk” […]

  • Enter To Win Tickets To A Private Scott Helman and Tyler Shaw Fan Experience

    Much Digital Studios Creator Tyler Shaw and 2015 MMVAs performer Scott Helman are having a private live performance on Monday, August 29 and you can win tickets to be there! In collaboration with Roots Canada, Shaw and Helman will take the stage at a private rooftop venue in the city. Although you might have seen cardboard cutouts […]

  • This 1982 Hip Hop Track Is The Most Sampled Song In Music History

    Calling all hip hop fanatics! Exploring the origin story and evolution of hip hop, HBO Canada and Canadian filmmaker Darby Wheeler have teamed up to bring you the original documentary series, Hip Hop Evolution. While you wait for the September 4 premiere, we thought we’d pick up the mic and spit a few hip hop facts at […]