10 Years Later: What Was Trending During The 2007 MMVAs
Almost ten years ago, My Chemical Romance, Hilary Duff, Billy Talent, and Fergie (just to name a few) walked away with Much Music Video Awards under their belt. It’s easy to find out which artists won which MMVAs in 2007, but it’s a little harder to remember what the general vibe of the night was like. What movies and television shows were the guests talking about? What songs were they humming under their breath? And, most importantly, what regrettable fashion choices were they making?
Allow us to transport you back to the distant year of ’07 as we look back on the biggest trends of the 2007 Much Music Video Awards.
According to Billboard, the top song of 2007 was “Irreplaceable” by Beyoncé (who was clearly a Queen even back then).
But, on June 17—the day the 2007 MMVAs aired—the number one song on the charts was “Umbrella” by Rihanna. Rihanna has continued to slay from 2007 all the way up until 2017, but even we have to admit that “Umbrella” is a modern classic and is still one of the defining song of Ri Ri’s career. Paramore had also just come out with Riot!, their second studio album, and Michael Bublé’s newly released Call Me Irresponsible was slowly climbing the charts.
Surprise, 2000s-era MMVA viewers loved watching reality TV! Before Adam and Blake perfected their playful banter on The Voice, Simon and Paula were hashing it out on American Idol, the most watched show of 2007. Jordin Sparks emerged as the winner of the 2007 season of Idol, which also introduced the world to the magic that is Sanjaya Malakar. In 2007, millions of people also tuned in to Dancing with the Stars, Grey’s Anatomy, and Desperate Housewives and would soon get the chance to watch Mad Men, The Big Bang Theory, and Keeping Up with the Kardashians for the very first time.
Even though Pirates of the Caribbean: At World’s End was the highest-grossing movie of 2007, the most popular film in North America for the week of June 17 was apparently Fantastic Four: Rise of the Silver Surfer. Who knew? And MMVA-goers clearly couldn’t get enough of sequels, as Spider-Man 3, Shrek the Third, and Harry Potter and the Order of the Phoenix also killed it at the box office in ‘07. Which brings us to…
Ok, so Harry Potter and the Deathly Hallows didn’t come out until over a month after the MMVAs aired. But MMVA attendees were almost certainly in the midst of reading books one to six to gear up for the seventh and final chapter of the Potter saga. Stephanie Meyer’s Eclipse (that’s the third book in the Twilight series, in case you’ve already blocked it from your memory) also came out in 2007, so the Jacob vs. Edward debate was probably already in full swing.
MMVA attendees had no choice but to take photos of their favourite celebrities with their flip phones and digital cameras. But little did they know that in just a few weeks, Apple would release what may be the most significant technological invention of the 21st Century – the iPhone. Nintendo fever also continued to spread across the nation, as the Japanese video game company had released the Wii and a number of new games in late 2006.
While some mid-2000’s fashion trends are making a comeback (hoop earrings and Juicy Couture) and others never really went away (Converse sneakers), a lot of them are gone and should probably stay that way. If you looked at a picture of the audience from the 2007 Much Music Video Awards, you’d likely see more than a few people wearing low rise jeans, tight-fitting vests, lace camisoles, thick headbands, and possibly even a few (shudder) Ed Hardy t-shirts.